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       The internet is a large digital space. With more users engaging every day, the content options available is many. But the location is varied. "What is needed is a comprehensive and continuously updated Web portal and search engine for online TV and video that encompasses all online video formats...as well as all the various digital video-distribution platforms" (Pavlik, 2008). That would be a massive undertaking. "The current situation essentially requires users to know all the locations of online TV and video and regularly visit them for updates. Many producers employ syndication technology known as really simple syndication (RSS)… to notify subscribers automatically of newly released or updated content, whether new video, audio, text, graphics or photographs" (Pavlik, 2008). Learning this skill, utilizing RSS or something similar, is a good first step for a communicator to have a regular audience. In a landscape where options are literally too numerous to c...

     " Despite facing revenue shortfalls, budget cuts and unprecedented operational challenges, local TV stations aired more news in 2020 than ever recorded by the RTDNA newsroom survey" (Papper, 2021), that kind of sums all of this up neatly with a bow. But, let's unpack a little bit. Local News stations rely on advertising revenue to operate. This advertising revenue is sold to local businesses in the form of "air time". When COVID hit, entire industries shut down. A lot of businesses couldn't afford to buy air time anymore. With a veritable captive audience, News Stations had to figure out how to capitalize on the sudden boom in potential viewers. They did.         (Papper, 2021) At the expense of furloughs, pay cuts and layoffs stations managed to rally to produce more aired news than the year before. Ratings went up across all audiences and many an executive patted themselves on the back for a job well done.      So, what did t...

 Technology is always changing. Which means, communicators are always learning, testing, looking ahead at what's next. It's that constant eye on the horizon that I want to focus on. With breakthroughs in new technology, comes excitement... or hype. Technology being a cyclical industry, naturally the hype is also cyclical. Fitting, then that the company Gartner explains this cycle of events as the hype cycle.                    (Raza, 2020) This cycle can be applied to many aspects of technology development and through it we get a glimpse of how a communicator adapts to and learns a new technology. Big Data, while also a really cool band, is what is generated by the usage of new technologies. The information, or data is collected and processed into usable information, like the disaster relief mentioned in this video. (Simplilearn, 2019) A study was also conducted, regarding the use of big data, mainly information gathered via so...