The web is vast, and full of terrors
The internet is a large digital space. With more users engaging every day, the content options available is many. But the location is varied. "What is needed is a comprehensive and continuously updated Web portal and search engine for online TV and video that encompasses all online video formats...as well as all the various digital video-distribution platforms" (Pavlik, 2008). That would be a massive undertaking. "The current situation essentially requires users to know all the locations of online TV and video and regularly visit them for updates. Many producers employ syndication technology known as really simple syndication (RSS)… to notify subscribers automatically of newly released or updated content, whether new video, audio, text, graphics or photographs" (Pavlik, 2008). Learning this skill, utilizing RSS or something similar, is a good first step for a communicator to have a regular audience. In a landscape where options are literally too numerous to count, RSS subscription can ensure that the content you select is pushed past the noise, and lands in the hands of your audience.
(Wikimedia Commons, 2010)With a delivery system in place, content needs to be in order to make it to the consumer. RSS readers handle this task.
(Growth Origin, 2017)
References
Growth Origin. (2017, March 12). Retrieved from
https://youtu.be/6HNUqDL-pI8
Pavlik, J. V. (2008). Media in the digital age.
New York: Columbia University Press.
Wikimedia Commons. (2010, April 30). File:Generic
Feed-icon.svg. Retrieved from
https://commons.wikimedia.org/wiki/File:Generic_Feed-icon.svg
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